bloghold, subcategory = dark arts, nanocatogery = ad trends

serial hook = there is no hook

commentary: I’d be a little hard pressed to take fashion tips from the lovechild of Wolverineâ„¢ and Buddy Holly let alone advice on computer security.

“The ad’s not targeted at you Jim”…

Granted… otherwise it’d be a short, pudgy Timberland wearing (cause we never got over the 90’s) middle-aged Xer using the words like SPAZ, BARF and UBER…

…. not…. “Smackdown”

*blank stare*

fine… so let’s say this is targeted at the (comicly) hip 20-something set.

STILL gotta ask… WHO THE FUCK IS THIS GUY AND WHO CARES HE GAVE HIS PREVIOUS SECURITY SOFTWARE A…. … .. .. .. “Smackdown”.

…
.
.
*blank stare*
.
..
…

He must be important right? – He takes up HALF THE AD… full pager no less in Wired… Pretty pricey stuff.

no?

So it’s a “i’m like you” thing?”

what’s that?

Oh yeah… I wait tables too.
No I haven’t heard your band.
‘Cos you guys are pretty new

(*insert catchy, but inert, feel-good rock tune suitable for animated films… *HERE*)

I promise I’ll try to articulate the macro on what I’m scratchin’ around at here over the weekend.

I have countless examples… my favorite which I didn’t take any pictures of was the “I’m Lovin Itâ„¢” billboard campaign from McDonald’s®… The billboards featured pretty people (stock shots assumeably) – with a headline.. that’s it.. no pictures of food… The best of these were the ones with the photo of a young, obviously non-anglo child (hispanic perhaps) and the headline which touted the “New ALL-WHITE MEAT” McNuggetsâ„¢…. I mean come on.. am I the only person that drove down 44 and giggled every time he saw that?