Had a site visit today for a logo gig. A client is putting in a restaurant adjacent to a large ballroom / meeting facility in a historic building they’re restoring. My meeting was with their interior “DREKorator†who, between fielding phone calls on her cell phone, hastily pulled out various fabric swatches and paint samples to enlighten me to her vision for the space.
It will be mortifyingly high-end. Sopping wet with the kind of pretense only Pottery Barn and the corporate folks at Barnes and Nobel would consider inhabitable.
Sadly, their target audience will be college students and I fear this baby-boomer design sensibility will miss the mark entirely. Sure if I had my way, I’d encourage them to leave it as rough as possible, without breaking any city codes… Fuck the terrazzo floor and pour concrete. Find the chunkiest-funkiest metal hand-me down fixtures you could find. Oh yeah – and make the whole place wi-fi.
I suppose I may be getting jaded – because at this point, despite a genuine “give a shit†sense about all my work: I’m seeing a quick logo treatment and moving on. Wet it, Wipe it,… GOOD NIGHT.
By the way, I’m still not blogging.