These are a far cry from Burger King… I didn’t get chance to actually try one – but my eyes and nose said they’re delicious.
While there we also threw some other new stuff in front of the camera like their individual pizzas.
These were shot using natural light (window) with some hand-held Speedlight bounce-fill… Made for SUPER fast shooting. That kinda stuff always makes clients happy since I’m not there stinking the place up for hours with the meter running. 🙂
This was the first of a new shooting model for me… What do we call it? – “Stuctured Candids”?
We needed to generate some visuals for ads but instead of approaching it with a storyboard set-up, the client pre-opening invited a “SLU” (pun intended) of students to come hang out end enjoy complimentary drinks and eats. They were told they’d be photographed while they do this.
Prior to them getting there I lit the space – ( technically with a shotgun approach: big honking umbrella and wide dish bouncing off the back wall).
Then we just let the kids “hang out”… After a round or two they stopped caring or noticing the bearded guy roaming around and the lights going off…. and I just… shot whatever I could see.
The edited down results were then used for ad fodder.
I dig this approach – a lot – since it’s combining technical structured stuff like lighting but still editorial and doing that whole decisive moment thing.
Still lugging around an ancient dinosaur of a light pack – which – churns out 2400 watts of crisp beautiful light… I really need to investigate some newer, less bulky solutions though… especially if I can get this style of set up / shooting down to a science.