Identity and website for Toronto-based Susan Macintosh, a professional in the growing field of ADHD coaching.
Susan’s wanted to convey a calm “zen” feel to her materials… Symbolically / Visually? = Gravy…. But this simplicity and calm also needed to extend to the structure, organization and presentation of her content and support materials for clients. Of course, clarity and simplicity are always a good idea – a mandatory one when your audience suffers from chronic short attention spans.
A WordPress theme and interactive PDF client forms and worksheets were all developed to sync with Susan’s new identity.