Logo gig for a virtual personal trainer outfit… Instead of heading down the over-walked trail of workout and gym iconography (symbolically what you “do” as a result of hiring gotrainer.com) – we wound up creating a mark which is based on what the product *is* – (expert training).

This is the first identity I’d develop with my new assistant Mikey… Well.. Fairly it’s more him – with my guidance. The boy’s got one hell of a career ahead of him.