Identity for sports bar / restaurant in Grand Cayman.
The project’s original name was to be “Beach House” – which is were we started developing concepts. Late in the process the restaurant changed direction (and name) leaving us in a bit of a pickle. We didn’t want to blow the budget by returning completely to the drawing board so we had to “massage” one of the existing concepts into something that would work with the new name and concept “Clubhouse”.
The fun challenge on this one involved the international audience present on-island. The American “standard three” sports (baseball, football and basketball) would have been an insensitive go-to for imagery… Likewise looking to the European standard of Soccer would be missing half the audience too.
We eventually settled on flag / pennants for symbology.
This was one of the final revs of the logo during development… I wanted the concept of the two flags being of opposing sides to carry through to black and white. But how do you do that and remain as “global” as possible… Best solution we came up with was “X” and “O” or.. more appropriately referencing it’s origin: Noughts and Crosses.
The client shot this down at the last minute before locking the logo down. I probably should have fought harder to keep it in the final – but you know… gotta pick your battles.
logo development for a irish themed bar at the anchor point of The Grove Neighborhood.
Name came from the owner’s (first) name… So instead of aproaching this as a literal deal… (an irishman opening a bar… it was a reverse challenge of a normal guy (not necessarily irish) opening an irish inspired bar….
tricky… Cliches abound… We settled on the Lucky Charms solution…
I still liked my original pitch for a name:
“O’FOR #$^#$%@#$ SAKE” (another saint louis Irish pub)…
the owner and investors shot that one down… It would have been a bit ballzy to try and cary off.
Signage solutions forthcoming – to be custom internally lit boxes on either side of the entrance.
Logo development for a hunting and fishing enthusiast website.
Neither myself or my assistant Mike had any background in hunting or fishing… About the closest I could claim was my great grandfather being one of the folks responsible for The Missouri Conservation Board… and that’s about it.
We knew the client wanted to impart “fish” and “hunting” in the logo so that’s where we started. (See inset for the evolution of concepts).
Our first directions felt more like Front 242 album covers and Bass Pro Shop clothing line brands… until one particularly productive review when Lou, (client), said he was looking for something more… “gnarly”.
“As in like surfer… dude?” – I asked.
What followed was that process that designers do with their clients which includes grunting, hand gestures and verbal interpretive dance as we get the intangible feelings and ideas in their head out into the open.
We went back with the new input and revisited our concepts with the new perspective… Less fly fishing – more extreme sports.
The results surprised us as much as it pleased the client.
I have no intention of running out and nabbing my own venison steaks anytime soon and I don’t have the attention span for casting a line in the water and waiting for a bite – but I’d still stick a vinyl of this mark on the back of my car. Tell tale signs of a successful mark: when it transcends its’ base purpose and folks would consider wearing it or displaying it simply because they think it’s “cool”.
I do love shopping at Cabela’s…. Maybe I should ask Lou to show me how to fish. 🙂
Identity and website for Toronto-based Susan Macintosh, a professional in the growing field of ADHD coaching.
Susan’s wanted to convey a calm “zen” feel to her materials… Symbolically / Visually? = Gravy…. But this simplicity and calm also needed to extend to the structure, organization and presentation of her content and support materials for clients. Of course, clarity and simplicity are always a good idea – a mandatory one when your audience suffers from chronic short attention spans.
A WordPress theme and interactive PDF client forms and worksheets were all developed to sync with Susan’s new identity.