Identity for sports bar / restaurant in Grand Cayman.
The project’s original name was to be “Beach House” – which is were we started developing concepts. Late in the process the restaurant changed direction (and name) leaving us in a bit of a pickle. We didn’t want to blow the budget by returning completely to the drawing board so we had to “massage” one of the existing concepts into something that would work with the new name and concept “Clubhouse”.
The fun challenge on this one involved the international audience present on-island. The American “standard three” sports (baseball, football and basketball) would have been an insensitive go-to for imagery… Likewise looking to the European standard of Soccer would be missing half the audience too.
We eventually settled on flag / pennants for symbology.
This was one of the final revs of the logo during development… I wanted the concept of the two flags being of opposing sides to carry through to black and white. But how do you do that and remain as “global” as possible… Best solution we came up with was “X” and “O” or.. more appropriately referencing it’s origin: Noughts and Crosses.
The client shot this down at the last minute before locking the logo down. I probably should have fought harder to keep it in the final – but you know… gotta pick your battles.
logo development for a irish themed bar at the anchor point of The Grove Neighborhood.
Name came from the owner’s (first) name… So instead of aproaching this as a literal deal… (an irishman opening a bar… it was a reverse challenge of a normal guy (not necessarily irish) opening an irish inspired bar….
tricky… Cliches abound… We settled on the Lucky Charms solution…
I still liked my original pitch for a name:
“O’FOR #$^#$%@#$ SAKE” (another saint louis Irish pub)…
the owner and investors shot that one down… It would have been a bit ballzy to try and cary off.
Signage solutions forthcoming – to be custom internally lit boxes on either side of the entrance.
I’m having the hardest time journaling lately…. I don’t know if it’s: because I’m trying to get a lot done domestically this summer… (?)… Work is claiming all the “good” grey matter… (?)… A side effect of ADD meds…. (?) Or maybe it’s just seasonal “communicatively flat syndrome.”
The sun still rises and sets – and Elise still comes over on Fridays. Last one she threw us a curve ball when she showed up all dolled up… Not over the top dolled up… but definitely more formal than our usual “aww who cares we’re all family, just come on over braless and sans-make-up in your comfiest jammy pants” mode.
The plot? enzie was in town for a friend’s performance right down the street at Webster University and wanted to hook up for coffee.
We met her and her two friends at a fussy little desert jointed called Cyrano’s.
We chatted with her male travel companion about his bio-diesel ranch back in Wisconsin and how to convert our Jetta to a greasel.
I noticed we kept apologizing for our age. Guess that, (conversationally), comes naturally when you’re sitting huddled around cappuccinos with folks who were born around the time you were learning how to drive.
*pause for dramatic effect*
They were lovely company with Mz Enzie’s relaxing charm being the warmest thing beside my beverage…
It was also nice to get within one degree of our future poolboy and pedicurist Jeff Lan… ( quirkypandacub).
He’s such a little chicken.
Made it back in one piece on Saturday night. Did the entire trip straight through, but adhering to our “2-hour-shifts” rule this time. Made it a lot easier.
The first few days back after spending a week on a beach is rather dull and distracted – so I’m throwing a few more pics into the scrapbook from the trip because I feel they should be in here.
Like the little wood-paneled shack on Murrells Inlet we found called Prosser’s BBQ…. The cheapest of all the places we found to eat and HANDS DOWN the best. Family style buffet type restaurant with deep south stuff like greens and fried okra on the line… lest I forget, (how could I), the BEST barbecue I’ve EVER stuck in my mouth. (*the same could be arguably said about the fried chicken too.)
Prosser’s is the only place we ate at twice.
Meanwhile, I gotta get to work and figure out what fun I’ve missed last week…
Not blogging – I’m dashing out the door and lamenting what will probably be a full voice mailbox.